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Keyword Cannibalisation: Why It Negatively Affects Your SEO

Keyword Cannibalisation: Why It Negatively Affects Your SEO

With SEO already being difficult enough as you compete with other brands to rank higher on the results page, the last thing you need is to compete with yourself inadvertently. This is essentially what happens…
Doing SEO The Right Way: A Quick Guide On White Hat SEO

Doing SEO The Right Way: A Quick Guide On White Hat SEO

Every business knows they need to leverage SEO and SEO services to get potential customers to find them online. However, if they are not careful in how they achieve their SEO goals, they could risk…
The Whys And Hows Of Polishing Your Alt Text for SEO

The Whys And Hows Of Polishing Your Alt Text for SEO

According to Google, alt text is an important ranking factor for SEO. This is no surprise seeing as the increasing popularity of visual search means describing the images on your website for web crawlers is…
SEO Audits vs SEO Tests: Why Knowing The Difference Matters

SEO Audits vs SEO Tests: Why Knowing The Difference Matters

Navigating the sea of SEO jargon can prove challenging for most people, and it is common to struggle with certain terms here and there. And as the practice continually evolves, this difficulty may increase unless…
Why Pillar Pages Should Have A Place In Your Content Strategy

Why Pillar Pages Should Have A Place In Your Content Strategy

In today’s digital landscape, search engine optimization is all about creating a website that provides your target audience with all the resources they need to navigate the buyer’s journey. Doing this effectively requires predicting what…
Long-Tail Keywords And Their Importance In Any SEO Strategy

Long-Tail Keywords And Their Importance In Any SEO Strategy

Digital marketing strategies focusing solely on stand-alone, broad keywords are a thing of the past. As of 2021, Google’s shift towards user experience and intent and the popularity of voice search and other conversational search…
Why Your SEO Strategy Must Include Alternative Search Engines

Why Your SEO Strategy Must Include Alternative Search Engines

Everyone knows Google remains the leading search engine to date with its over 80% market share, but the top alternatives like DuckDuckGo, Bing, Yahoo, Baidu, and so on still see billions in searches monthly despite…

Why It’s Worth The Effort To Refresh Outdated Content

Obsolescence is an issue for every brand that leverages content in its SEO. As they strive to consistently put out new articles necessary for effective digital marketing strategy, they will inevitably have a growing list…
Meta Descriptions In 2023: Do They Still Matter For SEO?

Meta Descriptions In 2023: Do They Still Matter For SEO?

Optimising the meta description was once considered vital for SEO. A meta description is basically the short blurb you see on the Search Engine Results Page (SERP) just below the page title. Its main purpose…
The Future of Content Marketing: 4 Areas To Keep Pace With

The Future of Content Marketing: 4 Areas To Keep Pace With

The term “content marketing” was coined by John F. Oppendahl in 1996 with the increasing popularity of home computers and internet usage. This paved the way for websites and emails to give marketers a new…