Winner of
Search Marketing
Agency Of The Year

A Google Partner
Company Since 2014

What is SEM

Search Engine Marketing (SEM) involves using pay-per-click (PPC) advertising to attract targeted leads and increase visibility for your online brand. At Impossible Marketing, we specialise in leveraging PPC ads on Google to deliver an immediate boost in web traffic and brand recognition. This strategy is ideal for marketers who need to achieve short-term business goals efficiently.

With SEM, your ads appear in front of users actively searching for similar products or services. This targeted approach increases traffic and enhances the quality of leads and conversion rates. Partner with the leading search marketers in Malaysia to elevate your online presence and drive more traffic to your website today!

What is SEM

Search Engine Marketing (SEM) involves using pay-per-click (PPC) advertising to attract targeted leads and increase visibility for your online brand. At Impossible Marketing, we specialise in leveraging PPC ads on Google to deliver an immediate boost in web traffic and brand recognition. This strategy is ideal for marketers who need to achieve short-term business goals efficiently.

With SEM, your ads appear in front of users actively searching for similar products or services. This targeted approach increases traffic and enhances the quality of leads and conversion rates. Partner with the leading search marketers in Malaysia to elevate your online presence and drive more traffic to your website today!

SEM Services Process

Our rigorous and thorough process, which is outlined below, ensures that we meet the requirements of our clients:

Keyword Selection & Ad Copywriting

Our process begins with meticulous keyword research to identify high-performing terms that align with your business goals. We then create compelling ad copy that resonates with your target audience, ensuring maximum relevance and engagement. This combination of strategic keyword selection and persuasive ad copywriting forms the foundation of an effective SEM campaign.

Conversion Tracking

We implement robust conversion tracking mechanisms to monitor and measure the performance of your ads. By analysing key metrics such as click-through rates, conversion rates, and ROI, we gain valuable insights into the effectiveness of your campaigns. This data-driven approach allows us to make informed decisions and optimise your ads for better results.

Google Ads Optimisation

Our team continually optimises your Google Ads to ensure they deliver the best possible performance. This involves adjusting bids, refining targeting options, and improving ad quality scores. By staying on top of the latest trends and best practices, we ensure your ads remain competitive and achieve optimal visibility.

Building Negative Keyword List

We create and maintain a comprehensive negative keyword list to filter out irrelevant traffic. This ensures that your ads are shown only to users who are genuinely interested in your products or services, reducing wasted spend and improving overall campaign efficiency. By continually updating this list, we help you reach a more qualified audience.

Tracking & Reviewing of Performance

Regular tracking and reviewing of campaign performance is crucial to our process. We provide detailed reports that highlight key performance indicators and insights. This ongoing review allows us to identify areas for improvement and make necessary adjustments to enhance the effectiveness of your SEM campaigns.

A/B Testing

A/B testing is a vital component of our SEM strategy. By experimenting with different ad variations, landing pages, and targeting options, we determine what works best for your audience. This iterative process helps us refine your campaigns and achieve higher conversion rates, ensuring you get the most out of your SEM investment.

Winner of Search Marketing Agency of the Year

Our commitment to excellence has earned Impossible Marketing the prestigious title of “Search Marketing Agency of the Year.” This recognition highlights our expertise in delivering exceptional search engine marketing (SEM) solutions that drive tangible results for our clients. As a leading SEM agency, we specialise in creating tailored strategies that encompass pay-per-click (PPC) services, ensuring our clients achieve their marketing goals efficiently and effectively.

A Google Partner Company

Being a certified Google Partner emphasizes our proficiency and credibility in the digital marketing world. This partnership grants us access to exclusive tools, insights, and support from Google, allowing us to deliver top-tier PPC services and optimise campaigns for maximum impact. Our status as a Google Ads agency ensures that we stay ahead of industry trends and provide our clients with cutting-edge solutions.

More than 600 Positive Reviews

To date, we have received:

  • 100+ 5-stars Reviews on Google Business
  • 100+ Recommendations on Facebook
  • 300+ Positive Video Testimonials on YouTube

We look forward to your positive review after you’ve engaged our digital marketing services as well!

Proudly Established Since 2012

Impossible Marketing has been at the forefront of digital marketing innovation since 2012. Our decade-long journey is marked by a relentless pursuit of excellence and a commitment to helping businesses succeed online. With a proven track record in search engine marketing, we continue to offer unparalleled services that include comprehensive SEM strategies, PPC campaign management, and data-driven optimisations to ensure our clients achieve sustained growth and success.

More Reasons To Choose Us As Your PPC Agency

ImPossible Marketing Competitors

Search Marketing Award

Winner of Search Marketing Agency of the Year 2022
Winner of Lead Generation Agency of the Year 2022
None

Google Partner Company

Since 2014
None

Google Ad Spent till date

More than SGD $6m
Unknown

Google Display Network Capabilities

Yes
None

Ad Retargeting & Remarketing Capabilities

Yes
None

Google Shopping Ads Capabilities

Yes
None

Campaign update

Monthly report + Quarterly review
Monthly report

Communication Platform

Use CRM software for better and easier communication.
All-in-one platform for contents, reports, and accounts
Send multiple emails per month

Supercharge Your Business With Our PPC Services

 

FAQs on our SEM Services

What is Google Display Network?

It is a platform that allows marketers to launch ads that will appear on ad-supported sites all over the Internet. Whenever you browse any sites and come across ads on the side or top banner, it is most likely boosted by Google Display Network.

The most notable advantage of putting Google Display Network to use is how it helps you gain free impressions. Users who click on these ads are also more likely to have already shown interest in your brand, services, or products, making them more likely to convert into customers for your business.

What is Ad Retargeting?

This is an advertising strategy of showcasing ads to consumers who have had online interactions with the brand before. Take, for instance: A marketer builds their PPC retargeting campaign to display ads to consumers who have visited the brand’s product or services page before. It is made possible by using cookies that track website activity on certain sites.

As the ads are displayed to users with interest in your brand, an increased engagement rate is more likely than with ads to a fresh audience.

What is Ad Remarketing?

It is an advertizing approach of utilizing e-mail as a medium to reach users who have previously come into contact with the brand. For instance, a marketer is able to send out automated e-mails to consumers who looked through their website and exited before checking out the products in their cart.

What is Google Shopping Ads?

Google Shopping Ads is known as product ads that pop up on the Google search results page. These consist of information like seller name, product price, image, and are showcased to users who looked up the item online.

The ads can be created in a Shopping campaign found in Google Ads, and serves as an excellent approach to producing quality leads and conversions.

Why is SEM important?

SEM lets businesses and brands reach out to users looking for answers in search engines. Using PPC ads, you can grab your audience’s attention at the very top of the search engine results.

Google Ads is the most notable search engine PPC channel due to its massive audience base. Google Search holds 97% of the market share in the Malaysia(PH) and is still known to be the biggest player in the PPC sector. So, if you have been on the search for a way to connect to a larger audience, Google Ads should be included in your digital marketing tactic.

How can SEM help in your business?

SEM channels such as Google Ads provide extremely customizable targeting potential and controlled budgeting structure. It gives you the opportunity to secure more targeted traffic and better quality leads, which translates to more potential for increased sales and conversions.

Moreover, SEM ads can produce quick results – in as little as a couple of hours. Therefore, it is excellent for offering a quick rise in traffic to new businesses, or for your brand’s time-critical event or sale.

Is SEM expensive?

PPC or SEM has the potential to be an extremely valuable investment if utilized strategically. The excellent thing is, you can decide on the amount you’re looking to spend, which means it does not have to be costly.

You can gauge if a Google Ad campaign is worth spending on by comparing the cost per click to the expected revenue generated. For instance, if every click is $1, and every 10th person buys your $100 products, you still earn a profit of $90 after settling the costs of your PPC campaign.

How to choose the right SEM company?

The ideal SEM company should have an impressive track record of successful ad campaigns and an excellent reputation with client relations. And at the heart of it all, it should be a marketing firm that your business can believe in.

Also, you can take a look at client ratings, reviews, or speak personally with an agency to find out about their knowledge and expertise in the PPC sector.

FAQs on our SEM Services

What is Google Display Network?

It is a platform that allows marketers to launch ads that will appear on ad-supported sites all over the Internet. Whenever you browse any sites and come across ads on the side or top banner, it is most likely boosted by Google Display Network.

The most notable advantage of putting Google Display Network to use is how it helps you gain free impressions. Users who click on these ads are also more likely to have already shown interest in your brand, services, or products, making them more likely to convert into customers for your business.

What is Ad Retargeting?

This is an advertising strategy of showcasing ads to consumers who have had online interactions with the brand before. Take, for instance: A marketer builds their PPC retargeting campaign to display ads to consumers who have visited the brand’s product or services page before. It is made possible by using cookies that track website activity on certain sites.

 

As the ads are displayed to users with interest in your brand, an increased engagement rate is more likely than with ads to a fresh audience.

What is Ad Remarketing?

It is an advertizing approach of utilizing e-mail as a medium to reach users who have previously come into contact with the brand. For instance, a marketer is able to send out automated e-mails to consumers who looked through their website and exited before checking out the products in their cart.

What is Google Shopping Ads?

Google Shopping Ads is known as product ads that pop up on the Google search results page. These consist of information like seller name, product price, image, and are showcased to users who looked up the item online.

The ads can be created in a Shopping campaign found in Google Ads, and serves as an excellent approach to producing quality leads and conversions.

Why is SEM important?

SEM lets businesses and brands reach out to users looking for answers in search engines. Using PPC ads, you can grab your audience’s attention at the very top of the search engine results.

Google Ads is the most notable search engine PPC channel due to its massive audience base. Google Search holds 97% of the market share in the Malaysia(PH) and is still known to be the biggest player in the PPC sector. So, if you have been on the search for a way to connect to a larger audience, Google Ads should be included in your digital marketing tactic.

How can SEM help in your business?

SEM channels such as Google Ads provide extremely customizable targeting potential and controlled budgeting structure. It gives you the opportunity to secure more targeted traffic and better quality leads, which translates to more potential for increased sales and conversions.

Moreover, SEM ads can produce quick results – in as little as a couple of hours. Therefore, it is excellent for offering a quick rise in traffic to new businesses, or for your brand’s time-critical event or sale.

Is SEM expensive?

PPC or SEM has the potential to be an extremely valuable investment if utilized strategically. The excellent thing is, you can decide on the amount you’re looking to spend, which means it does not have to be costly.

You can gauge if a Google Ad campaign is worth spending on by comparing the cost per click to the expected revenue generated. For instance, if every click is $1, and every 10th person buys your $100 products, you still earn a profit of $90 after settling the costs of your PPC campaign.

How to choose the right SEM company?

The ideal SEM company should have an impressive track record of successful ad campaigns and an excellent reputation with client relations. And at the heart of it all, it should be a marketing firm that your business can believe in.

Also, you can take a look at client ratings, reviews, or speak personally with an agency to find out about their knowledge and expertise in the PPC sector.

Latest SEM blog updates

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