Search engine marketing (SEM) involves advertising on search engines to attract impressions and leads for your brand.
We use pay-per-click (PPC) ads on Google to gain speedy results in brand recognition and online traffic. Great for raising awareness of promotions and events, they can also be used in the long-term to grow and maintain your presence online.
These paid ads appear only to searchers who are looking for related products and services to those you offer. So, you can save costs and raise the quality of leads and conversions for your business. Partner up with our best search marketers in Malaysia to enjoy more traffic today!
Search engine marketing (SEM) involves advertising on search engines to attract impressions and leads for your brand.
We use pay-per-click (PPC) ads on Google to gain speedy results in brand recognition and online traffic. Great for raising awareness of promotions and events, they can also be used in the long-term to grow and maintain your presence online.
These paid ads appear only to searchers who are looking for related products and services to those you offer. So, you can save costs and raise the quality of leads and conversions for your business. Partner up with our best search marketers in Malaysia to enjoy more traffic today!
Few SEM firms have the honour of the title of The Search Marketing Agency of the Year – but we do. In 2020, we were bestowed the title from Marketing Interactive’s annual awards upon the approval of judges from prestigious brands like Adidas, Hilton, Intel Corporation, Pan Pacific Hotels, Cathay Pacific, Zalora, and many more.
It’s no secret that Google is the world’s biggest search engine – in Malaysia, it takes 88% of the market share of search engines. That’s why we dedicate our efforts and expertise to being the best at advertising on Google. Till date, we’ve handled over $4m of ad spend and been certified a Google Partner company since 2014.
From our clients around Asia, we have gotten:
We look forward to working with you and receiving your feedback!
Since our inception in 2012, our proven strategies have helped over 1000 companies grow in online visibility, web traffic, and leads. In just 10 years, we have earned the trust and respect from our clients, industry insiders, and the media. Join us as we continue to grow, and let us help YOU grow.
Google Display Network (GDN) is a marketing channel that lets you display ads on various Google-owned or GDN-supported websites across the World Wide Web. These paid ads appear as banner ads or text ads on the host webpage. By using GDN, your ads will be automatically shown to your target audience through these websites. In line with the pay-per-click model, you can earn free impressions if user do not click on the ads. Even if they click on your ad, there is a higher chance these people are already interested in your products or services, giving you a much higher quality lead and chance for conversion.
When you target ads to prospective customers who have interacted with your brand before, that is called Ad Retargeting. Setting up a PPC campaign to display ads to consumers who have browsed your website’s product pages before is one way to do ad retargeting. Websites and advertising platforms help you do this by tracking user activity using cookies. Ad retargeting is known to have higher engagement rates than ads to a new audience, as the target audience has already shown that they have some interest in your brand.
Ad Remarketing uses e-mail as a retargeting channel to engage consumers who have had prior interaction with the business. For instance, you might find that you have received e-mails from a brand if you browsed their website, added some items to the cart, but did not check-out the purchase. These are remarketing ads to remind consumers about the brand and prompt them to make the purchase.
Google Shopping Ads appear in the search results page of Google as product ads. Typically, information like the product image, price, and merchant name is displayed. Clicking on such an ad will bring you straight to the product page. If you own a business, you can set up a Shopping campaign under Google Ads to display these ads to users searching for your product. As users see your products when they are already thinking of purchase the item or a similar one, Shopping Ads are great for boosting quality leads and sales.
SEM enables you to reach out to audiences who are searching online for solutions or products you offer. PPC ads helps you keep your brand at the top of their mind with a prominent position on the search engine results page. In particular, marketing with Google Ads is important because Google simply has such a massive audience. Having 88% of the search engine market share in Malaysia, Google Ads is a major platform for online advertising here and around the world. If you want to engage people online, Google Ads is one marketing channel you can’t leave out.
SEM advertising is highly valuable to businesses for its flexible and detailed targeting options, as well as customisable budgeting management system. This allows businesses to design their SEM campaigns to maximise their ROI for quality leads and targeted traffic. Advertisements on search engines also have a large viewership, making it useful for promoting brand awareness quickly. If you have a new brand, upcoming sale or event, you can use this to drive traffic and awareness.
SEM using PPC ads can be very flexibly priced according to your budget and marketing goals. As they are ‘pay per click’, you can pay as much as your budget allows, after which the ads will stop being displayed. The cost per click depends on the competitiveness of the keyword. You can gauge the returns on your Google Ad campaign by considering the cost per click to the expected profit. For instance, suppose you spend $10 on running an ad that is $1 per click for a product that is $100. Out of 10 times the ad is clicked on, even if just 1 person buys your product, you still earn a total of $90 after subtracting the costs of your ads.
If you are looking for an SEM firm for Google Ads management, you probably want one that can deliver the results you want. Most of the time, you can identify a company’s abilities by their past projects and customer reviews. If these are unavailable, you can contact the company directly to learn more from them. If you can contact any of their past clients to ask about their experience with the company, even better!
Google Display Network (GDN) is a marketing channel that lets you display ads on various Google-owned or GDN-supported websites across the World Wide Web. These paid ads appear as banner ads or text ads on the host webpage. By using GDN, your ads will be automatically shown to your target audience through these websites. In line with the pay-per-click model, you can earn free impressions if user do not click on the ads. Even if they click on your ad, there is a higher chance these people are already interested in your products or services, giving you a much higher quality lead and chance for conversion.
When you target ads to prospective customers who have interacted with your brand before, that is called Ad Retargeting. Setting up a PPC campaign to display ads to consumers who have browsed your website’s product pages before is one way to do ad retargeting. Websites and advertising platforms help you do this by tracking user activity using cookies. Ad retargeting is known to have higher engagement rates than ads to a new audience, as the target audience has already shown that they have some interest in your brand.
Ad Remarketing uses e-mail as a retargeting channel to engage consumers who have had prior interaction with the business. For instance, you might find that you have received e-mails from a brand if you browsed their website, added some items to the cart, but did not check-out the purchase. These are remarketing ads to remind consumers about the brand and prompt them to make the purchase.
Google Shopping Ads appear in the search results page of Google as product ads. Typically, information like the product image, price, and merchant name is displayed. Clicking on such an ad will bring you straight to the product page. If you own a business, you can set up a Shopping campaign under Google Ads to display these ads to users searching for your product. As users see your products when they are already thinking of purchase the item or a similar one, Shopping Ads are great for boosting quality leads and sales.
SEM enables you to reach out to audiences who are searching online for solutions or products you offer. PPC ads helps you keep your brand at the top of their mind with a prominent position on the search engine results page. In particular, marketing with Google Ads is important because Google simply has such a massive audience. Having 88% of the search engine market share in Malaysia, Google Ads is a major platform for online advertising here and around the world. If you want to engage people online, Google Ads is one marketing channel you can’t leave out.
SEM advertising is highly valuable to businesses for its flexible and detailed targeting options, as well as customisable budgeting management system. This allows businesses to design their SEM campaigns to maximise their ROI for quality leads and targeted traffic. Advertisements on search engines also have a large viewership, making it useful for promoting brand awareness quickly. If you have a new brand, upcoming sale or event, you can use this to drive traffic and awareness.
SEM using PPC ads can be very flexibly priced according to your budget and marketing goals. As they are ‘pay per click’, you can pay as much as your budget allows, after which the ads will stop being displayed. The cost per click depends on the competitiveness of the keyword. You can gauge the returns on your Google Ad campaign by considering the cost per click to the expected profit. For instance, suppose you spend $10 on running an ad that is $1 per click for a product that is $100. Out of 10 times the ad is clicked on, even if just 1 person buys your product, you still earn a total of $90 after subtracting the costs of your ads.
If you are looking for an SEM firm for Google Ads management, you probably want one that can deliver the results you want. Most of the time, you can identify a company’s abilities by their past projects and customer reviews. If these are unavailable, you can contact the company directly to learn more from them. If you can contact any of their past clients to ask about their experience with the company, even better!