Social media marketing (SMM) involves the use of advertisements on social media platforms to attract leads and grow brand awareness.
Think about it: More than 5 million people in Malaysia are on Facebook, and the average person spends almost 2 hours on the platform each day. Your audience is online, and you can use social media marketing to make your brand known!
A targeted SMM campaign can help you nail the right audience, be it on Facebook, Instagram, or LinkedIn. Our experts are well-trained in the art and science of social media ads. Get their help in crafting the most compelling ads that work for you!
Social media marketing (SMM) involves the use of advertisements on social media platforms to attract leads and grow brand awareness.
Think about it: More than 5 million people in Malaysia are on Facebook, and the average person spends almost 2 hours on the platform each day. Your audience is online, and you can use social media marketing to make your brand known!
A targeted SMM campaign can help you nail the right audience, be it on Facebook, Instagram, or LinkedIn. Our experts are well-trained in the art and science of social media ads. Get their help in crafting the most compelling ads that work for you!
A witty or creative social media post alone won’t do the job. It also needs a proven digital strategy that brings it to the right audience. And that’s what we’re known for – we even got nominated as a finalist of the Most Effective Use of Digital at the MARKies Awards 2020. Let us help you create campaigns that work harder for you.
It’s no surprise: Facebook is Malaysia’s most popular social media site, with over 70% of the population on it! Thankfully, we’re in a great position to help you reach your audience on Facebook. As a Facebook Preferred Agency Partner that has managed over $2M of ad spend on Facebook, we’ve got the experience and know-how to maximise your ad budget for more reach and clicks.
From our clients around Asia, we have gotten:
We look forward to working with you and receiving your feedback!
Since our inception in 2012, our proven strategies have helped over 1000 companies grow in online visibility, web traffic, and leads. In just 10 years, we have earned the trust and respect from our clients, industry insiders, and the media. Join us as we continue to grow, and let us help YOU grow.
After engaging Impossible Marketing for their social media advertising service, our digital marketing plan and structure has become clearer. The campaign that they are managing for us has generated good results as well, improving our e-store traffic by 400%! The team has also provided us with insights on campaign optimisations.
Tnee Hanxin
They have the true knowledge on internet marketing. Friendly staff.
Glen Zhang
Great Work Impossible Marketing Team! We love to work with you. For the past 5 years we are grateful for your wonderful SEO and Marketing services for us. We will surely recommend our partners and clients for your service.
Paul Foong
Engaging and persuasive social media advertisements can attract the right audience and lead them to your brand’s website or landing page through your call-to-action (CTA). Some examples of CTAs commonly used are links to ‘Get your free trial today’ or ‘Shop the sale now’. This could lead directly to a sales conversion, or generate warm leads for your business. Having compelling content, effective marketing strategy, and a great product are the keys to grab your audience’s attention!
Marketing on Facebook is one of the basics of social media marketing, simply because it’s the most popular and active social network these days. With over 1.96 billion global users, and over 5 million in Malaysia alone, you are likely to be able to find your potential customers there. Facebook advertising is also known to be flexible in cost and customisability, making it a strong performer for generating leads.
Where brand engagement is concerned, Instagram marketing offers versatility with various methods to interact with your audience (such as through posts, stories, or direct messages). Engagement rates also tend to be high, as research elsewhere shows that 92% of users have made a purchase or engaged with brands on Instagram. Although the 2 million Instagram users in Malaysia is less than the Facebook penetration rate, the bulk is made up of young adults aged 25 to 34, making this platform suitable for reaching out to this demographic.
For businesses looking at B2B lead generation, LinkedIn is the platform of choice. Compared to social media giants like Facebook and Twitter, LinkedIn attracts 3 times more lead conversions. This can be credited to the networking site’s business-oriented identity, creating an image of credibility. Businesses tend to find other trusted businesses on LinkedIn, boosting lead generation for B2B marketing.
More than 6 million people use social media in Malaysia, which means social media has a huge reach for online businesses. These social media platforms also have very customisable features for advertising, making them great for targeting your desired audience with compelling ad campaigns. As social media networks are a place for engaging followers and fans, it is also suitable for building your brand’s personality and for interacting with fans. This helps your brand appear more genuine and personal, which is something younger buyers like millennials and Gen Z-ers tend to prefer.
Whether your business goals are for lead generation or building brand awareness, social media can be the tool that helps you achieve them. Advertising on social media can help you promote your new products, sales, events, freebies, and more. With several prominent social media platforms, you can also cater your campaign in the best way to reach your audience. Furthermore, most social media ads work on a pay-per-click basis, meaning you can easily customise your campaigns according to your budget. When you target the right audience, you can look forward to a healthy return on investment (ROI). As a bonus, you can even get brand impressions for free when viewers don’t click on your ad!
The great thing about social media marketing, is that the cost is highly scalable. Cost-per-click is about 20 cents to USD$5 on Instagram, and averages USD$1 per click and USD$7.19 for every thousand impressions. So, the cost really depends on your target and the competitive of your keywords. If you are planning to engage a company for their social media marketing services, you will also have to pay for their expertise in strategising and planning. This can vary greatly, as it will also depend on variables like the number of accounts and number of posts you wish to produce on a regular basis. The best way to know is to speak to the social media agency and ask for a quote directly.
Search for social media marketing companies based on the services you are looking for. For example, if you know you need Instagram marketing for your brand, make sure the company you look for offers that. It’s also a good habit to check out customer reviews and case studies to find out about the company’s abilities to deliver results. If these are not readily available, you might have to contact the company directly to ask them for some. Before signing any forms, make sure to set an appointment to chat with their team to feel out their working style, terms and conditions, and fee system.
Engaging and persuasive social media advertisements can attract the right audience and lead them to your brand’s website or landing page through your call-to-action (CTA). Some examples of CTAs commonly used are links to ‘Get your free trial today’ or ‘Shop the sale now’. This could lead directly to a sales conversion, or generate warm leads for your business. Having compelling content, effective marketing strategy, and a great product are the keys to grab your audience’s attention!
Marketing on Facebook is one of the basics of social media marketing, simply because it’s the most popular and active social network these days. With over 1.96 billion global users, and over 5 million in Malaysia alone, you are likely to be able to find your potential customers there. Facebook advertising is also known to be flexible in cost and customisability, making it a strong performer for generating leads.
Where brand engagement is concerned, Instagram marketing offers versatility with various methods to interact with your audience (such as through posts, stories, or direct messages). Engagement rates also tend to be high, as research elsewhere shows that 92% of users have made a purchase or engaged with brands on Instagram. Although the 2 million Instagram users in Malaysia is less than the Facebook penetration rate, the bulk is made up of young adults aged 25 to 34, making this platform suitable for reaching out to this demographic.
For businesses looking at B2B lead generation, LinkedIn is the platform of choice. Compared to social media giants like Facebook and Twitter, LinkedIn attracts 3 times more lead conversions. This can be credited to the networking site’s business-oriented identity, creating an image of credibility. Businesses tend to find other trusted businesses on LinkedIn, boosting lead generation for B2B marketing.
More than 6 million people use social media in Malaysia, which means social media has a huge reach for online businesses. These social media platforms also have very customisable features for advertising, making them great for targeting your desired audience with compelling ad campaigns. As social media networks are a place for engaging followers and fans, it is also suitable for building your brand’s personality and for interacting with fans. This helps your brand appear more genuine and personal, which is something younger buyers like millennials and Gen Z-ers tend to prefer.
Whether your business goals are for lead generation or building brand awareness, social media can be the tool that helps you achieve them. Advertising on social media can help you promote your new products, sales, events, freebies, and more. With several prominent social media platforms, you can also cater your campaign in the best way to reach your audience. Furthermore, most social media ads work on a pay-per-click basis, meaning you can easily customise your campaigns according to your budget. When you target the right audience, you can look forward to a healthy return on investment (ROI). As a bonus, you can even get brand impressions for free when viewers don’t click on your ad!
The great thing about social media marketing, is that the cost is highly scalable. Cost-per-click is about 20 cents to USD$5 on Instagram, and averages USD$1 per click and USD$7.19 for every thousand impressions. So, the cost really depends on your target and the competitive of your keywords. If you are planning to engage a company for their social media marketing services, you will also have to pay for their expertise in strategising and planning. This can vary greatly, as it will also depend on variables like the number of accounts and number of posts you wish to produce on a regular basis. The best way to know is to speak to the social media agency and ask for a quote directly.
Search for social media marketing companies based on the services you are looking for. For example, if you know you need Instagram marketing for your brand, make sure the company you look for offers that. It’s also a good habit to check out customer reviews and case studies to find out about the company’s abilities to deliver results. If these are not readily available, you might have to contact the company directly to ask them for some. Before signing any forms, make sure to set an appointment to chat with their team to feel out their working style, terms and conditions, and fee system.