Let’s Learn what Are Social Media Manager Daily Tasks
Updated on: 16 April 2025
Social media is a powerful tool for businesses to connect with their audience, build brand awareness, and drive engagement. But have you ever wondered what goes on behind the scenes? A social media manager plays a crucial role in keeping everything running smoothly. From crafting compelling content to analysing performance metrics, their daily tasks involve a strategic blend of creativity, planning, and data-driven decision-making.
In this article, we’ll dive into a detailed look at a social media manager’s daily tasks, breaking down the essential duties that help brands stay relevant and engaging. Whether you’re considering a career in social media management or simply curious about what goes into running a successful social media strategy, this guide will provide valuable insights into a social media manager task list.
Let’s take a closer look at a typical social media manager task list, breaking down the core daily tasks and providing examples that relate to local businesses and digital trends.
1. Content Planning and Scheduling
One of the primary social media manager daily tasks is planning content in advance. This includes mapping out a content calendar based on campaigns, product launches, seasonal events (e.g. Hari Raya, Merdeka Day), and trending topics in Malaysia.
Example:
A social media manager for a Malaysian skincare brand may schedule posts about sun protection tips leading up to the hot season, or launch a “Merdeka Promo” series across Instagram and Facebook.
Tools used:
Meta Business Suite, Buffer, Hootsuite, Planoly.
2. Creating and Curating Content
Besides planning, social media managers are responsible for creating content that resonates with the local audience. This includes writing captions in both English and Bahasa Malaysia, designing visuals, producing short videos, and even creating memes or trending reels.
Example:
For a café in Johor Bahru, a social media manager might create a TikTok showcasing their signature durian latte, complete with background music from a trending local sound.
3. Monitoring and Community Engagement
No social media strategy is complete without engagement. A major part of the social media manager task involves replying to comments, answering messages, and interacting with followers in a tone that reflects the brand.
Example:
A fashion boutique in Klang might receive DMs on Instagram asking about stock availability. It’s the manager’s job to respond promptly, perhaps even in Manglish (Malaysian English) to keep things casual and friendly.
4. Analysing Performance Metrics
A successful manager doesn’t just post and pray—it’s all about results. Tracking engagement rates, reach, impressions, click-throughs, and conversion rates is part of the social media manager daily tasks. This helps to identify what’s working and what needs improvement.
Example:
After posting a video on “How to style baju kurung for work,” the manager analyses data from Instagram Insights and discovers that carousel posts perform better than reels for that audience. This insight shapes future content decisions.
5. Trend Research and Competitor Analysis
To stay relevant, social media managers must keep up with current trends—especially those that are unique to the Malaysian audience, like local influencers, viral TikTok sounds, or festive hashtags.
Example:
During Ramadan, a social media manager might track which local food brands are trending and analyse how their competitors are presenting their promotions and buka puasa bundles.
6. Collaborating with Influencers and Teams
Another common social media manager task is managing collaborations. This could involve coordinating with influencers for product reviews or liaising with in-house designers and marketers to roll out campaigns.
Example:
For a beauty brand in Malaysia, the manager might reach out to a local lifestyle influencer on YouTube for a sponsored unboxing, providing a clear brief and handling all communication logistics.
7. Crisis Management and Reputation Monitoring
Sometimes things go wrong—a delayed order, a typo, or a misunderstood message. Part of the social media manager task list involves managing crises professionally.
Example:
A customer posts a negative comment about service at a KL restaurant. The social media manager must reply promptly, apologise sincerely, and offer a resolution while protecting the brand’s image.
8. Paid Advertising Management
Social media managers often run and monitor paid campaigns, especially on platforms like Facebook, Instagram, and TikTok. This includes setting budgets, targeting the right audience, and optimising ads for conversions.
Example:
To boost foot traffic during the school holidays, a social media manager might create a targeted Facebook ad for a play café in Subang, focusing on parents in Selangor aged 25–40.
Conclusion:
Managing social media isn’t just about posting updates—it’s a multi-faceted role that requires strategic thinking, adaptability, and creativity. As we’ve explored, a social media manager’s daily tasks involve everything from content creation and community engagement to analytics and campaign planning. Each task plays a vital role in ensuring a brand’s online presence thrives.
For businesses, understanding the depth of a social media manager’s task list can help in setting realistic goals and expectations for their digital marketing efforts. And for aspiring social media managers, mastering these skills is the key to success in a competitive landscape.
By staying organised, keeping up with trends, and leveraging data-driven insights, we can ensure that our social media strategies remain effective and impactful. Let’s continue to refine our approach and make the most of every opportunity in the ever-evolving world of social media!