Category: SEO

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The Whys And Hows Of Polishing Your Alt Text for SEO
Team Impossible SEO 25Jul

The Whys And Hows Of Polishing Your Alt Text for SEO

According to Google, alt text is an important ranking factor for SEO. This is no surprise seeing as the increasing popularity of visual search means describing the images on your website for web crawlers is…
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SEO Audits vs SEO Tests: Why Knowing The Difference Matters
Team Impossible SEO 19Jun

SEO Audits vs SEO Tests: Why Knowing The Difference Matters

Navigating the sea of SEO jargon can prove challenging for most people, and it is common to struggle with certain terms here and there. And as the practice continually evolves, this difficulty may increase unless…
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Why Pillar Pages Should Have A Place In Your Content Strategy
Team Impossible SEO 18May

Why Pillar Pages Should Have A Place In Your Content Strategy

In today’s digital landscape, search engine optimization is all about creating a website that provides your target audience with all the resources they need to navigate the buyer’s journey. Doing this effectively requires predicting what…
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Long-Tail Keywords And Their Importance In Any SEO Strategy
Team Impossible SEO 12Apr

Long-Tail Keywords And Their Importance In Any SEO Strategy

Digital marketing strategies focusing solely on stand-alone, broad keywords are a thing of the past. As of 2021, Google’s shift towards user experience and intent and the popularity of voice search and other conversational search…
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Why Your SEO Strategy Must Include Alternative Search Engines
Team Impossible SEO 24Mar

Why Your SEO Strategy Must Include Alternative Search Engines

Everyone knows Google remains the leading search engine to date with its over 80% market share, but the top alternatives like DuckDuckGo, Bing, Yahoo, Baidu, and so on still see billions in searches monthly despite…
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Team Impossible SEO 20Feb

Why It’s Worth The Effort To Refresh Outdated Content

Obsolescence is an issue for every brand that leverages content in its SEO. As they strive to consistently put out new articles necessary for effective digital marketing strategy, they will inevitably have a growing list…
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Meta Descriptions In 2023: Do They Still Matter For SEO?
Team Impossible SEO 18Jan

Meta Descriptions In 2023: Do They Still Matter For SEO?

Optimising the meta description was once considered vital for SEO. A meta description is basically the short blurb you see on the Search Engine Results Page (SERP) just below the page title. Its main purpose…
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How And Why Question Keywords Can Level Up Your SEO Strategy
Team Impossible SEO 18Oct

How And Why Question Keywords Can Level Up Your SEO Strategy

Nowadays, the way people search online is changing. Queries have become longer, more specific, and more complicated. Many times, searches are written in the form of a question. “What to do in the Malaysia?” “How…
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4 Major Link Building Mistakes You Should Avoid This 2022
Team Impossible SEO 15Aug

4 Major Link Building Mistakes You Should Avoid This 2022

As search engine algorithms evolve, link building has also enormously changed over the past couple of years. Link building basically refers to the process of obtaining hyperlinks from other websites to your own. It plays…
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3 Ways Social Media Marketing Can Boost Your SEO Results
Team Impossible SEO 14Jul

3 Ways Social Media Marketing Can Boost Your SEO Results

Are you trying to figure out how to include the newest social media marketing trends into your content strategy so that it will rank higher in Google searches and SEO? Because it boosts your search…
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